a) I already own two watches (which I think is one too many, but one was given to me and I might feel a bit guilty if I sold it).
b) I only wear a watch when going out
c) I just want a watch to do one thing and that is show me the time and nothing else, not even the date (I’d prefer to ask somebody what the date is, because if I need to know the date, it’s because I’m filling in a form and there is always someone there… otherwise, what’s the point of even living in a society if we never need anyone’s help with anything?)
d) All Apple watches appear to look identical. Where’s the identity in that? What’s next? The iShirt? iPants? iSocks? iShoes? Oh wait. I probably shouldn’t have said that…
e) I don’t actually want to be like other people. I’d rather be me.
f) Ever since reading the book “Future Shock”, I try to make my life simpler, not more complicated
g) It’s one more thing I’d have to recharge… and I don’t even like putting a new battery in a normal watch once every two years or so
h) I don’t want to own another screen, there are too many pixels in my life already.
i) I can’t be bothered learning something new (I’m very lazy and forgetful)
j) It’s too expensive for me and I’d have to work harder to afford it (I’m getting lazy)
k) I happen to like physical things like watch hands and cogs. I don’t want to see fake digital watch hands.
l) I already know it won’t last as long as a normal quartz-crystal watch. Because the smaller the internal parts get, the less reliable they become.
m)Both of my current watches still work
n) It’s thicker than either of my current watches
o) It’s heavier than either of my current watches
p) It’s not made of truly eco-friendly materials (or anything special)
q) Apple does not give back to the environment what they take out (they hardly even pay tax)
r) I don’t even like the look of it.
s) It’s not that I don’t like the look of it. It’s that the more I look at it —and I haven’t looked at it much— the more I find the design to be ugly. Especially the knob on the right. And even if it didn’t have that knob, it’d still be ugly. Ugly!
t) I know it won’t make me any happier (in fact I know owning it would probably make me less happy)
u) I’d rather look away from my wrist… at something I’ve never seen on the street
v) Apple is not a Cradle2Cradle certified company (and probably won’t ever be)
w) It’s probably not endorsed by the Ellen MacArthur foundation either.
x) I’d rather give a thousand dollars to the IUCN
y) I don’t need it
z) I don’t want it (and I generally feel that consumers are being brainwashed by too much branding)
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