Adani rebrand

Knowing what I know, I’m sodded if I’m going to sit back and make it easy for Adani.

Get your new adanï re-branded merchandise from my online store! Hurry! Before they send me one of those nasty “cease and desist” letters.

Well, technically they can’t do anything unless they register the word “adanï” as a new trademark. That extra dot above the letter i makes all the difference you know. It’s a completely different word now. It looks different. It sounds different. It means a completely different thing.

Note that the original adani ‘logo’ is actually a ‘wordmark’, i.e. based on a typeface. The typeface is Rubrik medium by the way, designed by Miles Newlyn. And simply put, adani does not own the sole rights to use that typeface. Anyone can use it. Anyone can use it with -30% tracking to get a very similar character spacing too…

Oh well. I guess that’s what happens when you’re a billion-dollar company and you cheapen out on typeface design. I think Mr. Gautam Adani is just going to have to suck it up…

Spread the word and support the real Adanï and their massive new coal mine!

That’s right, Adani is trying to greenwash everyone on the planet by claiming that they care about the environment.

Except that they’re already planning on building one of the world’s largest coal mines within a few hundred kilometres of the Great Barrier Reef in early in 2017.

http://www.thepetitionsite.com/en-gb/621/009/566/urgent-stop-the-construction-of-worlds-largest-new-coal-mine./

So maybe they’re not so nice after all?

Adani seems to be missing a tagline. Let’s help them out with some new branding!

#reefnotcoal