Synthetic orange.
Suppose we could obtain two different types of oranges:
- Firstly, we can synthesise and assimilate the following chemical compounds:
limonene, myrcene, valencene, linalool, octanal, decanal, ethyl butyrate, α-ionone, citronellal, and α-sinensal, E-2-octenal, 1-octen-3-ol, Z-4-decenal, E, E-2,4-nonadienal, guaiacol, γ-octalactone, and m-cresol, O-glycosylated flavones, flavonols, phenolic acids, ethyl acetate, 6-C-β-glucosyldiosmin, 6,8-di-C-glucopyranosylapigenin, 6,8-di-C-β-glucosyldiosmin, 2-oxo-L-threo-hexono-1,4- lactone-2,3-enediol, beta carotene, 2-hydroxypropane-1,2,3-tricarboxylic acid and heteropolysaccharide.
This is my version of an artificial orange, a “chemical cocktail” by the way.
- Secondly, we can grow a tree, harvest the fruit, peel the skin and simply eat the orange.
Do you think that these are essentially the same thing? I think that’s a very good question to ask. Do both sources of food essentially provide the same nutrients?
Because I think that although we can synthesise many many complex molecules such as these, we can’t actually ‘manufacture’ a wholly artificial fruit that is identical in every way to a naturally grown one. Can we?
And even though it takes an enormous effort to characterise these natural chemical compounds and synthesise them, and nature does it for free with soil, sunlight, air and water, we still try. Without a plant seed, or a tissue culture sample, or a DNA strand, there is no way we’ll be able to do it either.
What’s my point? Well, without any prior knowledge on the subject of the human digestion process, I’ll make an assumption that the structure of food is needed to aid in both the chemical breakdown of the food and the timely extraction of its nutrients. I’ll bet that introducing the same mixture of concentrated liquid chemicals simultaneously into your gut won’t do your stomach lining any good. Time has shown us that there is always a price to play for taking shortcuts, especially with concentrated synthetic chemicals. Indeed, cancer is now one of the greatest of all threats to our biology – in fact it is now common for people to suffer bowel cancer due to the lack of fibre in their diet.
You might say that my two versions of an ‘orange’ are both essentially the same thing. Certainly while the same constituents may be present in the artificial chemical cocktail, the microstructure of theis “artificial fruit” is completely absent.
But aside from that, who actually wants to eat synthetic food? Do we not have time anymore to simply peel an orange? Or is there something else going on? Something deep, dark and insidious? It is my belief that without even realising it, we’re creating an artificial world for ourselves, with almost no control or direction. As technology invades more and more of our lives it erodes the natural; every part, everything from our food to our transport and even our entertainment are now designed by other people. We seek to study everything and replicate it, including life itself. Why?
What am I saying here? Well, I am just saying that all things considered, I think the natural food sources will always be the healthier than the synthetic alternatives.
Just what the heck is going on with our climate?
Shellfish reef restoration project
Double your impact by donating today!
Adani rebrand
Knowing what I know, I’m sodded if I’m going to sit back and make it easy for Adani.
Get your new adanï re-branded merchandise from my online store! Hurry! Before they send me one of those nasty “cease and desist” letters.
Well, technically they can’t do anything unless they register the word “adanï” as a new trademark. That extra dot above the letter i makes all the difference you know. It’s a completely different word now. It looks different. It sounds different. It means a completely different thing.
Note that the original adani ‘logo’ is actually a ‘wordmark’, i.e. based on a typeface. The typeface is Rubrik medium by the way, designed by Miles Newlyn. And simply put, adani does not own the sole rights to use that typeface. Anyone can use it. Anyone can use it with -30% tracking to get a very similar character spacing too…
Oh well. I guess that’s what happens when you’re a billion-dollar company and you cheapen out on typeface design. I think Mr. Gautam Adani is just going to have to suck it up…
Spread the word and support the real Adanï and their massive new coal mine!
That’s right, Adani is trying to greenwash everyone on the planet by claiming that they care about the environment.
Except that they’re already planning on building one of the world’s largest coal mines within a few hundred kilometres of the Great Barrier Reef in early in 2017.
So maybe they’re not so nice after all?
Adani seems to be missing a tagline. Let’s help them out with some new branding!
#reefnotcoal
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