I thought I’d share this video I put together during the middle part of my graphic design diploma in 2015
I edited this video for one of the more difficult subjects called “Art Direction”, one of the final ones before graduation. The idea was that I had to design a new logo for Aeroflot as part of a rebranding project.
There were a whole bunch of other documents I had to produce along with the logo: client contract, production schedule, budget estimate, branding guideline manual, advertising campaign, storyboard advert and finally a presentation which you can see on my illustration website. It was a treally stressful time for me personally (and for a lot of other people too, I’m sure).
The week before I started this subject, I was diagnosed with General Anxiety Disorder (GAD). So naturally I was really worried about the final presentation that I had to give in front of the whole class. But it was more than that, graphic designers are some of the most hyper-observant people you will ever come across. My science presentations a decade before never went well (that’s an understatement) and I avoided talking in front of large groups of people ever since…
Anyway, I got so carried away editing this video –I became so inspired– that I essentially ‘forgot’ to worry about the final presentation! The plan was to make an introduction video that was edited so nicely, something so fluid that the audience couldn’t look away (and thus look at me instead). Well truth be told I never truly forgot about the presentation. But it did reduce my anxiety a lot.
From time to time I come back to watch this little vid whenever I need to feel inspired. I hope you like it. If you do, please share!