buying – Page 3

Why do you buy?

April 20, 2016 — leslie dean brown

Just a few decades ago, the reason we gave to buy something new was because our product simply broke and it could no longer be repaired. So we had to replace it. Fast forward to today, and we find that many products are no longer repairable because to do so is deemed ‘uneconomical’. These days, the art of repair seems to be all but completely forgotten.

Not too long ago, when we needed to replace something, sometimes we could even replace it with an identical model. How many times does that happen today? Never. Why? Because even if we wanted to, a product’s life cycle is so short that it is no longer possible to buy the exact same item even only 1 or 2 short years later.

Nowadays we have to buy a completely new replacement product. We have no choice. We can’t buy the same item even if we wanted to! We’re increasingly forced to live in a more ‘disposable’ world!

But what about our environment? Redesigns require more design time, new moulds and new machinery. Redesigns require new instructions, new packaging.

I am going to argue here and elsewhere that all product cycles which are shorter than necessary are sheer environmental folly. I am going to argue that product cycles need to be much longer, that the products themselves should be user-serviceable wherever possible and that replacement parts should be freely available (and for a very reasonable cost).

I think product designers have a special ethical obligation to design for the long-term not the short term. Just because you can create something new doesn’t mean that it is any good. I believe that a great design will stand the test of time. I believe that customers will return to reliable, trustworthy brands –even decades later– provided that their products have been shown to endure.

And I think consumers have an equally special ethical obligation to keep things for as long as possible. Not only is this much better for the environment, but I think we’d actually be happier for it because we’d get more satisfaction buying things that we actually need, when we need to. I almost never throw something out because I get bored with it. I always try to find a new home for my old products. I’m hoping that you will too.

You might complain that the cost of a new replacement battery or charger or whatever hardly makes it worth your while. “…for only 15 dollars more I can get a brand new XYZ…”, I hear you say. The reason for that is partially because of supply and demand. If more people bought just the replacement parts instead of the whole darn new thing, the cost of the replacement bits would surely plummet, due to the economies of scale.

High definition destruction

March 17, 2016 — leslie dean brown

It always amazes me how all of these latest technologies showcase *nature*. I find that quite ironic. I find it ironic because we get the copper and other elements that are contained within electronics from mines. And it is frequently places like the forests in Papua New Guinea that are mined to get these elements.

What is the point of high-definition television, holograms, visual special effects, if we are just going to watch the destruction of nature in ever-greater detail? Or fake representations of nature? I can go outside and see it in higher definition than any screen will be able to display. It’s called “atomic resolution”. I.e. real life.

I don’t understand people. Watching nature makes us happy. As we distance ourselves further and further from nature, we think that we can live separate from it. Nothing could be further from the truth.

Yet most of us carry on our daily lives almost in fear of the natural. We go on poisoning it. Controlling it. Dominating it.

What is the point of faster or more comfortable airlines if the destinations are not as pristine as they used to be?

What is the point of creating high definition televisions, sharper lenses and ever-more megapixels, if we’re only going to witness the destruction of nature in ever-greater detail and clarity?

A common observation is that nature provides much inspiration even for 3D models. So I encourage people to donate to environmental charities instead of buying the latest technologies all the time. Half the reason we are in so much shit with the planet is because we have forgotten how to give back to nature. We are always taking and never giving back. So I encourage you to stand up, speak up . That way, you might *truly* feel better about ourselves, our civilisation, instead of feeling this ‘guilt’ for what we are doing.

The truth is, unfortunately we do not value nature as much as we should. We do not see the work that it does for us. Trees create oxygen for us for free. If we had to extract our own oxygen from carbon dioxide, how much do you think that would cost us?

The most powerful people in the world are not who you think.

March 1, 2016 — leslie dean brown

I type “most powerful people” into today’s most powerful internet search engine, google. Seven of the top ten references are made to Forbes’ annual rich list, ranking people according to their estimated net worth. But are rich people really as powerful as they claim to be?

YES they say that money talks. Money can buy people’s opinions. Money can corrupt. Money can certainly get people to do things they wouldn’t otherwise do. In that way, money can definitely change people’s behaviour. But why have we come to regard money as synonymous with power?

For sure, the more you own, the more you have to lose. The more you can be manipulated and blackmailed. But there’s much more to it that that… [Read more…]

What you don’t have you don’t need it now.

November 13, 2015 — leslie dean brown

How often have you bought something expensive only to want to replace it with something else –something even pricier– within a very short period of time? In short, you’re no longer satisfied with what you have. You want more. You want to maximise.

OOriginally people used to buy higher-priced quality items because they last longer than poorly-made, cheaper items. So the idea was that we’d spend more in the short term but less over the long term. Which is great because buying something that lasts longer it makes more economical and ecological sense. We never used to purchasing a replacement item solely because it was an “improved” model. Originally, we paid for quality items because they added some kind of value to our lives.

Now you may think all of the vendor’s products are so good, that you want to buy more than one model, so that you can choose which one to use based on your personal preference that particular day. A bit like the Thunderbirds — they had a fantastic selection of transport vehicles to choose from, didn’t they?

Usually you feel strangely compelled to buy something new because the new product is bigger, better, faster, more accurate, has more features, contains more memory, is smaller and lighter, stronger or more fashionable. Brands have become so strong today that we start to define our own identity by them; we associate with some brands and not others.

But where exactly did we go so wrong? We hardly even question anymore whether we really need the new item — we buy it because we can. We buy it because it’s fun. We also buy it because our government tells us that buying things is “good for the economy”.

Most people don’t even give so much as a second thought about throwing out something that still functions. These days, things become superceded or obsolete at crazy rate.

[Read more…]

Why humans are stuffed.

October 30, 2015 — leslie dean brown

Many people consume so much more than they really need to make themselves ‘happy’. Worse, we all know this and we all just keep on buying more stuff anyway, don’t we? As if somehow our world can be fixed by purchasing something else. The cycle is like watching a depressed alcoholic try to cure his problem with more even more alcohol…

No matter what anyone tells you, half of the bloody reason we are in so much shit in the first place is because [Read more…]