world – Page 3

The Paris accord discord.

June 3, 2017 — leslie dean brown

Can we talk about climate change Mr Trumpet?

Rich, uneducated people almost never believe in climate change. Because I think the way they see it, “climate change” might as well be called “lifestyle change”… and we all know people don’t like lifestyle adjustments. Especially if it means downgrading them.

Oh and by the way, yes I’m fuckin’ FURIOUS alright! About this latest Paris agreement you bombed out on. You fucking-welldropped out of it, you pathethic small-handed fake-tanned little wanker! ¹

Now if I had have known 22+ years ago that the president of the United States of America was going to be this #tangerinefuckknuckle, to coin a phrase, I never would have taken up my university on their offer to study science in the first place. I mean why bother?!

Why bother trying to be part of the intelligentsia? Or is that spelled ‘intelligencia’? Never mind. Anything but listen to “the clever people”. If the amount of clout and respect we recieve from fossil-fuel undivested bury-your-head-in-the-sand-and-the-problem-will-go-away complete FUCKWIT types is next to zero. I would have studied a creative field like art or design instead, way back then, if I had have known.

“The rest of the world applauded when we signed the Paris Agreement. They went wild. They were so happy — for the simple reason that it put our country, the United States of America, which we all love, at a very, very big economic disadvantage.” — Donald Trump

No, Mr Trumpet, no. Wrong! We cheered because the bonds in every single carbon dioxide molecule exhibit antisymmetric stretching and bending resonance modes at frequencies of 2350cm⁻¹ and 670cm⁻¹ respectively. We cheered because your country emits approximately 71,000,000,000,000,000,000,000,000,000,000,000,000 of these molecules every single year.

And I mean, shiiit, we could stand to lose money here people. MONEY! All those people in mining, construction, manufacturing, engineering, logistsics, transport. So we better put the economy first. Jobs first. America first!

But who’s fucking atmosphere is it anyway? America’s? No, we all share the exact same atmospheric coating —thin as it is.

Is there some great big motherfuckin’ hermetically-sealed compartment bigger than the USA that I don’t know about, protecting the likes of North America from extreme weather events that we know will happen? Because the last time I looked, those tropical cyclones whupped your Eastern seaboard arses! That’s right. And you couldn’t run and hide, you had to shut up shop, board everything up and close all business. That sure turned out to be great for Florida’s economy, didn’t it now?

And it turns out rich people should be a lot more worried that they are about this too. For one thing they love living on low-lying coastal regions. But even though they might be able to afford to move, their hard-working employees won’t be able to afford to, will they? Less profit for you then!

If there’s one thing scientists don’t like, it’s uncertainty. And see, that’s half the problem. Isn’t it? One or two degrees might not seem like a lot, but then, it isn’t, is it? What we worry about isn’t one or two degrees of warming over the whole surface of the Earth. That’s the average. The variance in the temperature peaks and troughs could be much higher and lower, for example. What we worry about is some parts getting hotter than average by 8-10 degrees. What we worry about is some parts getting colder than average by 8-10 degrees. If that happened, the average temperature would still be the fucking same! But that doesn’t mean that it’s okay. Right?

What we worry about is chaotic changes in weather patterns. What we worry about are tipping points. What we worry about are graphs that spike up and down like a fuckin’ yo-yo. Because that would be far worse than any global warming. If one year the planet was freezing cold like Mars and the next one it was like fuckin’ Venus. That’s not good for crops for one thing. If there is only one planet Earth, and we can’t afford to downgrade this and wait fir the end of the experiment. We have to intervene now. NOW!

If there’s one thing scientists fear, it’s losing control of nature. So up until now, we’ve always had answers for you. But if you dumbarses don’t start to listen, then what the hell can we do about it later on? When it’s too late? Nothing. You’ll be like “Oh you should have warned us decades ago that it was worse than we thought. If it was that serious, why didn’t you jump up and down and shout out about it way more?”. And we’ll be like: “Well we told you, we told you so and you didn’t listen. You just kept on buying great big diesel trucks instead of looking for a way out.”

We should build a wall alright. We should build a 55-ft high wall, and all of the people who think our actions don’t/can’t/won’t have any global effect or climate consequences should have their name co-moulded into that fuckin’ wall for the sake of posterity. So when the world really does start to fuck up, future civilisations can have those people to thank for inheriting such a fucked up little world.

Do you know what the scariest thing is? – self realisation

May 5, 2017 — leslie dean brown

“Do you know what the scariest thing is? To not know your place in this world, to not know why you’re here. That’s… it’s just an awful feeling.” -Elija Price from the movie “Unbreakable”.

But what happens if and when you can’t seem to find your own unique, specific niche? I’m talking about major areas of your life, like employment. Your ideal partner? Your own distinct style? Your identity? Can these two states of overchoice and underchoice lead to mental health problems? What happens to your mood when there are an infinite number of things you could possibly do with your life? Do you begin to block everything out, deny existence of something?

I’m sure that for everyone, there are moments when it all seems like it is too much to bear. It seems to me that in this new information age, a lot of people are withdrawing into their shells, refusing to face the true reality of this world. Perhaps because of their online internet experiences. It’s called “future shock”.

We’re always reminded that people who can’t find a worthwhile niche are not much use to society. In this way, perhaps one completely natural & previously redundant “coping mechanism” (stemming for overchoice) is the occurrence of mild depression. We all know that chronically depressed people are obviously more prone to suicide. They consciously choose to eliminate themselves from their own suffering. It is a way of dealing with their own extreme level of internal conflict, self-pity, guilt and their perceived burden on society. But what if it is actually a subconscious choice that has already been programmed into them? Are the peers who have failed to recognise and treat their condition (just like they would any individual with another sickness) partly to blame?

Are we all making “nano-niches” for ourselves, in an attempt to fit into this new highly-customised, choice-oriented advanced consumer society? We now join online local communities such as forums, blog directories, facebook, dating sites, chat rooms. We subscribe to newsletters, RSS feeds. We can search for whatever we like with google, almost without limits. As individuals, we’re always searching to redefine ourselves, to find our life purpose.

No one can or should tell you what to do with your life. There is only one person who can decide and determine what you should do and that is you.

If you’re living your life trying to please someone else, you’re probably wasting your time. Sooner or later you will come to the realisation that the best way to please other people (such as your parents, your partner or your friends) is to be yourself. It’s fine to ask people’s opinions and sometimes they can know you more than you think you know yourself. I would say try and listen to that inner voice. Sometimes it is so soft, so quiet, it’s hard to hear it above the noise.

I often find myself asking these questions:

Who do I want to be?
Who do I want to become?
What do I want to do with my life?

When you are told very early on that you can do anything –to be anyone– choosing your own career path is never easy. So despite my little spiel about self-realisation above, this is my advice, should you choose to accept it:

Pretend you are retired. What would you do with your time — when time is most important to you?

Or Imagine you don’t get paid anything to actually work. What would you do with yourself then?

[look at the japanese overlapping circles]

Why am I a minimalist?

March 31, 2017 — leslie dean brown

I am a former materials scientist. The first question I always get asked is: “what is that?”.

Materials science is the study of mostly synthetic materials such as metals, polymers, ceramic and composites. We study their physical & chemical properties and how they are extracted from the Earth.

I am telling you this because I think that people need to start listening to scientists. More people need to listen to more scientists.

That’s a two way thing. I think that more scientists should start their own blogs (and other mediums communication like that).

Right. So I am a former materials scientist. And do you know what I now think about materials? What I now know?

I think that everything that you buy kills some part of the world somewhere else. The metals in the electronics that you are buying come from mines and natural spaces have to be destroyed to get them. I think we have to realise that and remember it every time we go to buy something. We need to think about that whenever Apple tries to sell us some new product. Do we really need it? What is the environmental cost?

My view now is that the things that we buy have to come from somewhere. Ask yourselves where. Most plastics [polymers] in use today come directly from oil. Uh oh.

All metals that aren’t being recycled are mined. Mines are always built in the natural environment (just look what happens when they are not –like with coal seam gas– people complain their heads off and usually get their own way).

But the problem isn’t just big banks and mining companies. Because I think 99% of adults have simply forgotten where they get their stuff from. [Read more…]

What scientists fear most.

March 25, 2017 — leslie dean brown

I don’t even think this debate is merely about “global warming” anymore…

I think it’s more about whether you believe humans can alter the environment at a global as well as a local scale. I mean, all of us can accept that even cockroaches and rats can change their local little jaunts easily enough…

(either inadvertently and/or purposefully; it doesn’t really matter for the sake of this argument whether the changes are intended or not)

There is no question that we alter things at a local scale. We can directly manipulate the atomic, molecular and microscopic scales. We manipulate things at the ‘macro’ scale, too (the scale of what we can see without the aid of a microscope). We make things, change things, on the scale of millimetres, centimetres, metres, even kilometres. We make runways for instance. How long are they? Right?

Here’s a timely reminder — Earth’s atmosphere is only about 10km ‘thick’. I’m sure most people don’t stop to appreciate this on their morning or afternoon commute: most people travel more in one single day –be it driving a car or walking in the Ethiopian desert– than the Earth’s atmosphere is ‘deep’. They most likely travel at least this distance every single day of their lives, perhaps more.

One only needs to look around a city, any city, to know that the human civilisation built it. We most definitely changed it. Why? Because it doesn’t look like it did before humans settled there, that’s why. Isn’t it obvious? Before that, it was a forest or a jungle, a river’s edge or a peat bog.

And so we continue to dam rivers and build bridges. We build skyscrapers and oil tankers and cruise liners. We construct entire airports offshore.

We tear down forests and we mine the Earth. At every and any opportunity. Why? To make it more ‘comfortable’ for ourselves. We spew out all kinds of gases and chemicals into our waterways and our atmosphere. And somehow, miraculously, none of this can even remotely alter something so basic as “the average temperature”. Somehow “that’s impossible”¹.

At what point along the size scale do people go from accepting that “yes absolutely humans can and do cause local changes in the form of urbanisation” to becoming ones of “oh no, humans are too puny to have caused this, this is god’s realm, carry on” in someone’s mind? At what scale? Where exactly do they let go of reality?

Here’s the thing that most people don’t seem to understand or comprehend: if you do enough “local-scale things” all around the planet, then it has to change at a global scale as well. It has to! Indeed, there really is no black and white distinction between ‘local and global scales’. The cosmos presents a continuous scale, all the way from the very tiniest subatomic particle (and probably smaller) right the way through to galaxies and beyond. And I don’t care what you think you want to believe, each scale does affect the other.

Man is not exempt from the effects of any of these scales (at either the very large-scale end, the very small end or anywhere inbetween). All scales can potentially be ‘dangerous’ to us. We have radiation, we have poison, we have knives, we have trucks crashing into things, we have nuclear bombs. And we also have something else. Something else we can’t quite control as well. The environment: the oxygen in our atmosphere, fresh water, food (and to a lesser extent, gravity). Each represents a different scale. And the presence or absence of each one can equally kill, albeit at different timescales.

There is simply no getting around it… “do enough shit” to the surface of this planet, any planet, and you’ll most likely fuck it up completely rather than make it only slightly ‘better’²

Whether carbon dioxide gas, or any other compound, it really wouldn’t matter what is causing it either, would it? Would it matter to people if it were a different compound such as methane, krypton or something else they’ve never even heard of? Would that help them understand what is going on with vibrational modes of this molecule at infrared frequencies?

Actually, surprisingly, I think the answer to that question is: “it depends”. I think the answer lies in how much this presence or absence of whatever it is we have to give up contributes to our current lifestyle. And I think we all know that we are far less likely to give up our ‘comforts’ than if it’s something we never (or rarely) use anyway.

If we don’t have much to give up, like with CFCs for example (because we simply used a spraycan with a different propellant inside of it), then by all means “let’s do this right now, starting today”. The Result? Ozone hole partially closed already.

A scientist might say that our reluctance to change is “inversely proportional” to the amount that it affects our present and future lifestyle. Lots to give up? Climate change = fake news. Not real. Not happening. Nothing to give up? No reason why it couldn’t be true.

On the other hand, if you’re talking about giving up the power of your very own automobile, reducing your electricity consumption, buying and using less stuff, travelling less, or just even generally using less and less technology instead of more and more — then on second thought, “perhaps not quite so fast”. Right?

Do you know what scientists fear most? Do you know what scares scientists absolutely shitless? Well they might not know it, but I think all scientists inherently fear that one day we’ll lose control of nature. Because right now, science can control nature (well sort of).

Just take a look at this extract from a paper which a climate change denier recently shared with me. It talked about the influence of solar activity on anthropogenic climate change. He obviously was only reading the abstract and conclusion, because this is what the paper said about half way through. Keep in mind, this is from a paper that is leans towards being more critical/skeptical.

“Most of the climate scientists agree, that an increasing absorption with rising CO2 concentration alone, as discussed in the previous subsection, would only moderately contribute to any global warming. The greater worry, however, is that already smaller perturbations, as caused by the GH-effect, may initiate further side effects, which could significantly amplify the primary perturbation and even result in a total destabilization of the quasi equilibrium conditions of EASy. These side-effects are known as feedback processes, which on one side can amplify an initial deviation (positive feedback) or on the other side can also attenuate this deviation (negative feedback).”

The words “total destablisation of quasi-equilibrium conditions” sure doesn’t sound good for planet Earth. Basically, in English it means that everything goes completely haywire!

Now we don’t want you to panic. But quite frankly, it’s fast getting to that point. Because species are becoming extinct all over the place… and it’s an understatment to say that biologists, entomologists, and soil scientists are not happy about that.

I think to many people, technology may make it seem like “we can do whatever the fuck we want, however we want, whenever we want and wherever we want” and still we’ll all be okay. That no matter what happens, scientists will be smart enough to “figure a way out it”. I mean heck, “who ‘invented’ the ipad?”. People. People are smart. Right?

Wrong. Because even today, in the ‘modern age’ (whatever that is) we don’t have to create our own gravity, sunlight, air pressure, oxygen and water. Do we?

And somehow –some truly clueless, ignorant people– think that “everything’s going to be alright, Jack”. Maybe because it always has been. Maybe because they don’t have a very good imagination about the future. Maybe because they are ignorant. Or maybe they believe in some kind of higher power and that “man can do no harm”, that man’s job is to “work and be more productive”.

These “deniers” generally retort: “the sky is falling, the sky is falling” whenever anyone becomes even remotely ‘alarmist’. As if all alarms are false ones. Even if the alarmists do have a higher IQ.

But I really would really like to see those very same [science] deniers in another, very different, scenario. Say they we have organised a tour of a nuclear power station for them. Just say. Would they stick around, for example, if/when a nuclear scientist is yelling at them: “THE CORE IS GOING INTO MELTDOWN, GET THE FUCK OUTTA HERE!!!!!”. Would they be hanging around the containment building, tardily and proudly proclaiming “the sky is falling, the sky is falling!”? Would they be so quick to make a cup of coffee in that instant? Or would they, far more likely, heed the scientists’ advice and flee their sorry arses right on out of there as fast as their legs could carry them? Yes I think the latter.

Or maybe I reall am missing something. Maybe we really are puny. Maybe. Maybe we are so fucking puny, nature will continue to evolve and adapt all around us.

But then I recall biololgists tellings us that the less biodiversity there is, the slower nature recovers from all kinds of change.

My politcally incorrect branding plan.

March 24, 2017 — leslie dean brown

Here’s the thing, I know I shouldn’t mention politics where business & branding is concerned.

I *know* I should be more politically correct. But quite frankly, I don’t care. Or I do care somewhat, but I don’t let that stop me… I see icecaps are melting and still no one says anything through official channels. I don’t see any designers criticising Porsche for making their gas-guzzling 5.0L V8-engined Cayenne for example.

Yes I see all the other designers and creatives and their ‘approach’. And I think 99.9% simply prefer to remain silent.

But I don’t see too many designers with a science background. And my science background CANNOT allow me to sit idly by and “say nothing, do nothing”.

The truth is, our lifestyles impact this world, greatly so.I’m even having a hard time convincing my psychologist of this fact. I think she seems to think that we are all “equally to blame”.

I’m sure other people absolutely cringe when they see me always sharing things about the environment on LinkedIn. But quite frankly, if I lose people’s business as a result of being politically incorrect, maybe “it wasn’t mean to be”. I don’t want to help people ruin this planet. I want to help make it a better place.

So my branding plan is this: what I lose in being politically incorrect, hopefully I gain elsewhere by genuinely being committed to the environment. And if only half the number of art directors woule like to commission an illustration from me, well that just means I’ve got to be twice as good to make up for it. So the quality of my drawings goes up. Right? What’s wrong with that?

I would really like to see other designers and creatives be more vocal. Forget being politically correct. Be brutally honest for once. Have the confidence to know that your work is good enough to lose a few clients to be able to sleep at night.

If you know a product is crap, perhaps more people should say so? I won’t work for fossil fuel companies. Well I would, only for about $800M. I hope people see that ethos is part of my brand.